With the number of available jobs dwindling amidst a growing millennium workforce, a resume is much like that of a movie trailer. Think about it! You’re a movie producer that has just spent several years and millions of dollars creating a fantastic feature film. How do you promote the film? Nine times out of ten you will create a trailer that leaves enough of a taste in the viewer’s mouth that they will want to see the movie. If the movie poster icon that appears on the preferred internet browser, appeals to the viewer then it’s clicked on to learn more. If all works according to plan the next thing is the emergence of a trailer which entices the viewer with snippets of scenes that should compel them to actively purchase a ticket for the next show.
Well in the world of cover letters and resumes it’s roughly the same principal. Think about it! You have spent several years either honing your skill set, or educating yourself to get recognized as a valued contributor in a career vertex of your choice. Hmm sounds similar to that movie producer? Does it not? How you get yourself noticed depends on how you promote your wares. In the realm of job searching the cover letter now equates itself to the movie icon appearing on the browser. The image portrayed through words on the cover letter, must be compelling enough, that the reader is enticed to know more. If the potential employer turns the page (or clicks on the attached resume icon) then the cover letter has done its job. Now it’s all up to the resume (aka the trailer), to bring it home to cause either a click to reply or even better a phone call.
Therefore, as you prepare your cover letter and resume for the next job opportunity, take the time to click on a couple of movie icons, and notice how quickly (or how slowly) the producers are trying to grab your attention. Was the movie icon was appealing to you? How was it appealing? When you viewed the trailer, did it compel you to purchase a ticket or close the window after the first 3 seconds? By putting the effort into promoting yourself as would a movie producer can produce positive results. It will make the difference between getting a request to see your feature presentation, or being quickly brushed aside for to make room for the next “big ticket” trailer.
Christopher Grice is a Continuing Education Student currently studying with the Career Consultant Certificate Program at Mohawk College. MCACES offers a comprehensive Employment Advisement program for our students. For more information about Employment Advisement, please visit the MCACES website, www.mcaces.ca or contact Lidia Siino, Employment & Communications Specialist at Lidia.firstname.lastname@example.org