Create a brand that appeals to EVERYONE!

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I’m sure most of you reading this have probably heard about the importance of personal branding especially when looking for work. Basically, your brand conveys a positive feeling about you that can be both tangible and intangible…think Coca Cola or Mac products. What do you think of when you imagine these brands? Are they: Cool? Hip? Modern? Progressive?

What would a person think of you when they read your resume? Think about it. The key is to create an image or brand with a broad enough appeal that every employer would want you on his or her team. You would fulfill everything on their checklist. So how do you do that?

Take every buzzword possible and inject them into your resume. It really doesn’t matter if it represents who you are; the point is that you get that interview!

Here are a few you can pick from:

Value-added

Innovative

Forward thinking

Achievement

Progressive

Honesty

Future-ready

Grass-roots

Ethics

Interconnectedness

Advancement

 

APRIL FOOLS! Don’t do this!!

Why?

  1. You don’t want to water down your brand just to appeal to every perspective employer going.
  2. You need to be true to your own strengths and look at companies that share your values.
  3. Sure, by using this technique you’ll get your foot in the door, but in the end both you and the employer will be unhappy when you realize that your “brand” doesn’t fit the company culture.

Here’s a great video on how generic advertisements create an image that is really meaningless because by trying to appeal to everyone many brands end up appealing to no one. Most savvy consumers can see through this falsified image or can they? What do you think? Let us know.

This generic brand ad is the greatest thing about the absolute worst in advertising

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